01/06/2010

Automobili.com (RCS Digital SpA) opens up new market for Mascus

London, 3rd August 2010 -- Mascus, one of the premiere names for the sale of construction machinery, agricultural equipment, industrial vehicles and forestry, has forged ahead into expanding their European market by teaming up with Italy’s leading automotive online classified company, Automobili.com, owned by RCS Digital SpA

Mascus, renowned across the globe for providing the most effective platform for buyers and sellers looking to purchase used heavy equipment, has been waiting for the right opportunity to open their Italian operation. They now have coverage across 32 countries in Europe, along with offices in USA, Canada, UK, South Africa, Australia and New Zealand making them by far the largest outlet for purchasing and selling used equipment, used trucks and transportation vehicles. The industrial core of Europe is now fully serviced by Mascus, promoting international trade and building confidence in the market.

Valued product

“The endorsement and support of such a big and well-known media player shows that Mascus is a valued product,” says Fredrik Larsson, Mascus Management Director “The value this partnership brings with Automobili.com; Italian market expertise, plus the advantage of being part of the major RCS publishing group and its online network, will help us not only establish a firm base in the country, but also allow us to reach more local customers,” he adds.

Their partners also see the huge benefits of the relationship and are delighted to be working with Mascus. “Italy is still one of the most important centres for industry and agriculture in Europe, with a big potential in terms of companies involved in heavy machinery market” explains Domenico Errico, Head of Automobili.com. “We believe that our own experience in running classified portals, our knowledge of the local market and Mascus’ superb reputation as an international operation makes this partnership a strong one that will open up a whole new market for Italian businesses,” he adds.

Automobili.com is one of the leading automotive online classified and is part of RCS Group, the biggest publishing house in Italy owner of the two major national newspapers (Corriere della Sera, Gazzetta dello Sport) in addiction to websites, magazines, books, radios, TV channels and partworks businesses. Its importance is considerable, and Mascus see the partnership as one of their most important to date. Mascus Italy will give Italian businesses access to an extensive database of customers as part of their worldwide network, and they foresee the partnership with Automobili.com as giving a new audience access to that database.

Benefits for all

Users will be able to reap the benefits of being able to buy and sell across international borders, with only one input for 35 languages. Products available will include trucks, trailers, forklifts, excavators, diggers and tractors for sale. “It means that our Italian customers will gain the benefit of selling machinery across borders, particularly with neighbouring countries,” adds Domenico Errico “This means that, as the entire continent starts to emerge from the recession, the partnership will strengthen trade both locally and internationally, giving companies access to a much larger customer database,” he adds.

Mascus has ridden the global recession well, seeing its business expand across the globe, putting buyers and sellers in touch and enabling trade to continue, despite tough economic conditions. “Our major selling point is just how international our clientele base is,” explains Rickard Petersson, Sales Director of Mascus. “As we look towards the next decade, providing a thriving marketplace for businesses across the world to meet and exchange details on some of the best equipment available will benefit not just our operation, but hundreds of other businesses around the world. It is this positive approach that we need to reinvigorate the economy,” he concludes.

ENDS

Contacts for Mascus:

Fredrik Larsson, Mascus Managing Director, +358 50 314 2511,
Rickard Petersson, Sales Director, + 46 70 660 2780,
Tomasz Odrobinski, Internationalization Director, + 358 40 750 4922,

About Mascus:
Mascus - Is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transportation vehicles. Product ranges include tractors for sale, trailers for sale, used trucks for sale, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.
Mascus is a trading company of Alma Media Corporation.

Contacts for Automobili.com:

Stefano Lehmann, Content and Marketing Manager, +39 335 1906 124

Paolo De Berardinis, Key Account Manager, +39 02 2584 4673,

About Automobili.com:
Automobili.com is the used car portal of Corriere della Sera.it, Italy’s major news website. With more than 600.000 monthly unique visitors, 26.000 ads and 600 car dealers advertising, Automobili.com is one of the leading players in the local market.


Notes for Editors:
Press materials and pictures:
English www.mascus.com/press

General Press Inquiry:

For more information:

Polina Brachkov, Mascus Communication Manager,+ 358 50 381 49 45,

01/06/2010

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