Mascus fortifies its position in Europe

Press Release
27 April 2006

The Finnish Alma Media Interactive Oy has signed a licence agreement for Mascus, the electronic market place for used equipment and transportation vehicles, with Steinborn Sp.J, Poland, and Biterra Klemen Bizjak s.p, Slovenia.

Through this agreement, the operations of Mascus’ used machinery marketplace will be transferred to Steinborn Sp.J in Poland and Biterra Klemen Bizjak s.p in Slovenia. Steinborn and Biterra will be responsible for the sales and marketing of the Mascus marketplace and will have the right to use the Mascus trademark and technical platform, while Alma Media Interactive will be responsible for the maintenance and technical support of the Mascus marketplace.

In Poland, Steinborn Sp.J is best known for its second largest classified ads magazine, Anonse, and its popular portal,, while Biterra is a Slovenia-based media house set up two years ago.

Mascus’ number of licence agreements in Europe has now increased by two. The first licence and co-operation agreement was signed last year with the Norwegian publishing house Hjemmet Mortensen. Mascus is currently negotiating similar licence agreements in other European countries.

Mascus is Northern Europe’s leading marketplace for used equipment and vehicles. At the moment, the marketplace has approximately 20,000 used machines and vehicles, worth almost EUR 400 million, from over 800 dealers and manufacturers throughout Europe.

Alma Media Interactive Oy is the leading Finnish company specialising in e-marketplaces. in the housing trade, in the used car trade, in the recruiting business as well as in the used heavy machines business are all market leaders in the services they provide, reaching a total of over 1,000,000 visitors a month. The total revenue of the Marketplaces business unit in 2005 was approximately EUR 16.9 million and it has a staff of 85.

Alma Media Interactive Oy Mascus

For more information, please contact:

Petteri Skaffari, Director, Alma Media Interactive Oy Mascus, tel. +358 10 665 2015,
Tomasz Odrobinski, Regional Sales Manager, Alma Media Interactive Oy Mascus, tel. +358 10 665 2020

Mascus ( is an electronic marketplace for used equipment. Mascus makes trading in used machines and trucks quicker and more efficient by collecting in one place information about the supply. All dealers, producers, and end users are welcome to offer their used machines and trucks for sale via the marketplace. The service was launched on the Internet at the end of January 2001. It is available in English, German, French, Russian, Polish, Estonian, Lithuanian, Latvian, Swedish, Norwegian, Danish, Finnish, Spanish, Dutch, Italian, and Ukrainian.

Mascus presents all leading brands of agricultural and forest machines as well as transportation, groundscare, construction, and materials handling equipment – e.g., Case, John Deere, Massey Ferguson, New Holland, Valtra, Claas, Ahlmann, Caterpillar, Kobelco, Komatsu, Liebherr, Manitou, Take Job, Volvo, Kalmar, Linde, Rocla, Renault, MAN, Mercedes-Benz, Scania, Hiab, Loglift, Jonsered, Ponsse, Rottne, Logset, and Valmet.

Mascus has offices in the UK, Sweden and Finland. It is part of Alma Media Corporation, one of the Nordic region’s leading media companies.