27 April 2006
The Finnish Alma Media Interactive Oy has signed a licence agreement for
Mascus, the electronic market place for used equipment and transportation
vehicles, with Steinborn Sp.J, Poland, and Biterra
Klemen Bizjak s.p, Slovenia.
Through this agreement, the operations of Mascus’ used machinery marketplace
will be transferred to Steinborn Sp.J in Poland and Biterra Klemen Bizjak s.p in
Slovenia. Steinborn and Biterra will be responsible for the sales and marketing
of the Mascus marketplace and will have the right to use the Mascus trademark
and technical platform, while Alma Media Interactive will be responsible for the
maintenance and technical support of the Mascus marketplace.
In Poland, Steinborn Sp.J is best known for its second largest classified ads
magazine, Anonse, and its popular portal, www.anonse.pl, while Biterra is a Slovenia-based
media house set up two years ago.
Mascus’ number of licence agreements in Europe has now increased by two. The
first licence and co-operation agreement was signed last year with the Norwegian
publishing house Hjemmet Mortensen. Mascus is currently negotiating similar
licence agreements in other European countries.
Mascus is Northern Europe’s leading marketplace for used equipment and
vehicles. At the moment, the marketplace has approximately 20,000 used machines
and vehicles, worth almost EUR 400 million, from over 800 dealers and
manufacturers throughout Europe.
Alma Media Interactive Oy is the leading Finnish company specialising in
e-marketplaces. Etuovi.com in the housing trade, Autotalli.com in the used car
trade, Monster.fi in the recruiting business as well as Mascus.com in the used
heavy machines business are all market leaders in the services they provide,
reaching a total of over 1,000,000 visitors a month. The total revenue of the
Marketplaces business unit in 2005 was approximately EUR 16.9 million and it has
a staff of 85.
Alma Media Interactive Oy Mascus
For more information, please contact:
Petteri Skaffari, Director, Alma Media Interactive Oy Mascus, tel. +358 10
Tomasz Odrobinski, Regional Sales Manager, Alma Media Interactive
Oy Mascus, tel. +358 10 665 2020
Mascus (www.mascus.com) is an electronic
marketplace for used equipment. Mascus makes trading in used machines and trucks
quicker and more efficient by collecting in one place information about the
supply. All dealers, producers, and end users are welcome to offer their used
machines and trucks for sale via the marketplace. The service was launched on
the Internet at the end of January 2001. It is available in English, German,
French, Russian, Polish, Estonian, Lithuanian, Latvian, Swedish, Norwegian,
Danish, Finnish, Spanish, Dutch, Italian, and Ukrainian.
Mascus presents all leading brands of agricultural and forest machines as
well as transportation, groundscare, construction, and materials handling
equipment – e.g., Case, John Deere, Massey Ferguson, New Holland, Valtra, Claas,
Ahlmann, Caterpillar, Kobelco, Komatsu, Liebherr, Manitou, Take Job, Volvo,
Kalmar, Linde, Rocla, Renault, MAN, Mercedes-Benz, Scania, Hiab, Loglift,
Jonsered, Ponsse, Rottne, Logset, and Valmet.
Mascus has offices in the UK, Sweden and Finland. It is part of Alma
Media Corporation, one of the Nordic region’s leading media