03/12/2009

Mascus site available in Arabic and Turkish language

Mascus, the worldwide premium media for heavy machinery and transportation vehicles adds two more languages to its platform


Mascus in Arabic and Turkish

Since June 2009, Mascus, the worldwide premium media for heavy machinery and transportation vehicles, has been available in the Arabic and Turkish languages. The domains www.mascus.com.eg and www.mascus.tr have been active for a month now and offer information to all Mascus visitors and buyers from Turkey, North Africa and the Middle East in their native language. "This is an important step in Mascus’s Internationalization process," says Tomasz Odrobinski, responsible for Mascus Marketing and Internationalization. "We have been growing constantly, helping our customers to market their business and equipment all over Europe. Adding the domains for Turkey (www.mascus.tr) and Egypt for Arabic speaking visitors (www.mascus.com.eg) opens up a whole new world of trade opportunities for all Mascus customers," he adds.

Why Mascus in Arabic and Turkish?

"We reckon that there is great potential in strengthening Mascus’s position in Turkey, the Middle East and North Africa," says Mascus Sales Director, Rickard Petersson.

"There has always been interest in Mascus by visitors from these regions, and adding the Arabic and Turkish languages on Mascus is just the first step to facilitate their business. Now any local construction, transportation, agricultural, material handling, forestry and groundscare companies and private users from these regions can browse adverts on Mascus in their native language. And of course, if they want to advertise on our used machinery/trucks electronic marketplace, they can do so in Arabic and Turkish and reach buyers in 26 other languages in Europe, Africa, Asia and Australia. It is a win-win situation for all our customers and visitors from all over the world," Mr. Petersson concludes.

More sale opportunities for Mascus British and Irish customers

Adding Arabic and Turkish to Mascus's platform makes the site and its services available in 28 languages altogether.

"These two languages have been an important step for Mascus customers," says Robert Tate, Mascus UK & Ireland Region Manager. "Since June, all our customers' adverts and company information have been available in Arabic and Turkish to buyers and sellers in these regions. For them, this means more export possibilities and opportunities to be found by the right partner in Africa and Asia. And all that in addition to over a million visitors monthly from all over the world," adds Mr. Tate.


Contacts:

Robert Tate, Mascus UK & Ireland Region Manager, +44 (0) 7970 23 00 55,
Tomasz Odrobinski, Internationalization / Marketing Director, + 358 40 750 4922,
Rickard Petersson, Sales Director, + 46 70 660 2780,


About Mascus:
Mascus is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transport vehicles. Product ranges include used tractors, used trailers, used trucks, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting information about supply and demand in one place. All dealers, producers and end users are welcome to offer their used machines and equipment for sale via the marketplace.Mascus is a trading company of Alma Media Corporation.

For more information:

Mascus Communication Department: + 358 10 665 5521,

Notes for Editor:
Press materials and pictures:
English: www.mascus.com/press

03/12/2009

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