Mascus warms up the Ukrainian market for used equipment

Press Release 23.12.2005

Mascus has launched a new language version – Ukrainian - for its marketplace for used equipment. Customers in Ukraine will have access to a wide supply of used equipment, all through one location, in their own mother tongue. As a result, sales of used machines and vehicles to the east will accelerate.

The Mascus marketplace (www.mascus.com) is the leading Northern European electronic marketplace for used equipment and vehicles. Via Mascus it is possible to offer for sale used agricultural and forestry machines as well as transport, groundscare, construction, and materials handling equipment. Outside the Nordic region, Mascus is active in Eastern Europe, the Baltic countries, Russia, and the United Kingdom.

Mascus now operates also in Ukrainian, the 16th language for the marketplace. Mascus has also started a marketing campaign in Ukraine. Over the last six months, Mascus has been visible at construction, transportation, and materials handling fairs in Kiev. Banner and paper advertising in media related to industry has been conducted for several months now.

‘We reduce the language barrier associated with buying used equipment from abroad. The seller inputs his machine ad into the marketplace in his native language, and likewise the buyer can study the machine details in his own mother tongue. We also co-operate with other service providers, such as finance companies and transportation companies, to promote the transaction between buyer and seller – all online,’ Mascus Sales and Marketing Director Fredrik Larsson explains.

Sales of used equipment grow on the Internet

‘We believe that our presence in Eastern Europe is increasing the attractiveness of our services to all of our European customers. With every quarter, Mascus is reaching more potential buyers and importers in countries where Mascus is strongly present locally, and also in countries with a strong demand for such equipment, like the Baltics, Poland, Russia, and Ukraine’, Larsson says. He continues: ‘In the last 12 months, the number of visitors has increased 153%, and last November we reached a new all-time high of 1,150,000 product card openings.’


Alma Media Interactive Oy Mascus

For further information contact:

Managing Director Petteri Skaffari, tel. +358 10 665 2015,

Sales and Marketing Director Fredrik Larsson, tel. +46 70 305 1140,

Regional Sales Manager for CEE Tomasz Odrobiński, tel. +48 22 389 6390,

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Mascus (www.mascus.com) is an electronic marketplace for used equipment. Mascus makes trading in used machines and trucks quicker and more efficient by collecting in one place information about the supply. All dealers, producers, and end users are welcome to offer their used machines and trucks for sale via the marketplace. The service was launched on the Internet at the end of January 2001. It is available in English, German, French, Russian, Polish, Estonian, Lithuanian, Latvian, Swedish, Norwegian, Danish, Finnish, Spanish, Dutch, Italian, and Ukrainian.

Mascus presents all leading brands of agricultural and forest machines as well as transportation, groundscare, construction, and materials handling equipment – e.g., Case, John Deere, Massey Ferguson, New Holland, Valtra, Claas, Ahlmann, Caterpillar, Kobelco, Komatsu, Liebherr, Manitou, Take Job, Volvo, Kalmar, Linde, Rocla, Renault, MAN, Mercedes-Benz, Scania, Hiab, Loglift, Jonsered, Ponsse, Rottne, Logset, and Valmet.

Mascus has offices in the UK, Sweden, and Finland. It is part of Alma Media Corporation, one of the Nordic region’s leading media companies.