1. Introduction

When you log on to Mascus collects information about you and your behavior on the website.
Below you can read about the information and how the information is treated, how the information is used, who can access the information and who you can contact in case you have questions or objections regarding the collected information.

2. Cookies

2.1 What is a cookie?
A cookie is a small piece of data that is saved on your computer, phone, iPad or any other device you use while surfing on the internet. Basically cookies are able to save information about your behavior on the internet or make sure that a website is technically working correct. A cookie is a passive file that cannot spread viruses or any other harmful programs on your computer.

Cookies make it easier to use the internet because you do not have to start over every time you visit a website. The website is able to use a cookie to remember the information about your preferences. For example the fact that you do not always have to log on to a website every time you visit it, is because of a cookie remembering your preferences.

2.2 What are cookies used for?
Cookies help telling Mascus about your visit. All the cookies we use have the purpose of giving you a better experience as a user or a customer.
To make it clear who visits Mascus’ website, we use cookies to collect demographic data and user-related statistics. Here we collect information about how long time you spend on the website, which categories you view, how many articles you read, whether your computed has visited us previously, which browser and operating system you are using, IP-addresses, which ads you see etc. Based on this information we seek to present you to ads that have your interest. Furthermore we use the information to document and clarify the value of ads for our advertisers.
We often distinguish between first party- and third party cookies. First party cookies are made by the website you visit. Third party cookies are made by a third part that has elements embedded on the website you visit.
At Mascus we use first party cookies to collect information about your activity on our website. This is for instance the kind of cookie that makes it possible to remember your username.
We use third party cookies to our web analysis programs such as Google Analytics and social media such as Facebook. At Mascus we also use third part cookies that make it possible for our banner partners to create targeted marketing.

2.3 For how long are cookies stored?
The lifetime of a cookie depends on how they are programed by the respective operators. Some cookies disappear as soon as you close your browser, while others can be stored for several years. A lot of operators typically use statistic- and content related cookies with a lifetime between 12 and 24 months. Please note that the lifetime is extended every time you visit the website.

2.4 How are cookies deleted?
If you do not want to receive cookies you can block all cookies, delete existing cookies from your hard disk or receive a warning before a cookie is saved on your computer. At any time you can delete cookies from your computer. See how you can delete cookies here
If you choose to block all cookies or delete the existing cookies from your hard disk, you will still be able to read text on , however, there will likely be functions and services that cannot be used flawlessly because it requires that the website remembers the choices you make.

3. Personal data

3.1 What is personal data?
Personal data is when we ask you about your personal and user related information, when you use certain features of the website. We never collect personal data unless you have provided us with the information by registering, signing up for an event, buying a product, signing up for newsletters, competition or taking a survey etc. It is primarily information about your name, address, postal code, e-mail, sex and age, but it could also be in formation about interests, knowledge about the internet etc. The collected data will not be sold to a third part.

3.2 Use of personal data
The personal data is primarily used to complete the buy or the service that the data is related to. Furthermore the data will be used to achieve a better knowledge about you and other users of the website. The use of the data can include surveys and analyses related to improvement of our products, services and technologies and views of content and ads that are targeted your interests and hobbies.
If you have given your consent to receive direct marketing such as newsletters, deals etc. we can also use the collected data to target the marketing you receive via phone, letters or electronic media.
Please remember that all the information you provide us with – including personal identifiable data – in a public forum such as an online debate, is not included in this privacy policy and can be viewed by a third party that is not related to Mascus. Therefore we recommend that you carefully consider the information you give regarding to the use of such forums.

3.3 Protection of personal data
According to the personal data protection act your information shall be stored secure and confidential. We save the provided personal data on computers with limited access. The access to the computers is limited to controlled facilities and our security is controlled as an ongoing process to determine if our personal data is properly handled and to determine if your rights as a user are taken account for.
However, we cannot guarantee 100 percent safety regarding data transfers on the internet.
This means that there is a risk that others gain unjustified access to your information when data is being sent and stored electronically.

Please be aware that you provide us with information at your own risk.
To the extent that personal data about you is being preserved you have the right – according to the personal data protection act – to be informed about the information that can lead to you. In case it appears that information or data processed about you are incorrect or misleading, you have the right to get these data corrected, deleted or blocked.
You can at any time make objections to the fact that information about you is being processed. Also, you can at any time revoke your consent. You have the possibility to complain against the treatment of your information or data about you. Complaints are submitted to the data protection agency according to the personal data protection act § 58, 1.

3.4 Changes in the processing of personal data
The fast development of the internet causes changes in our processing of personal data can be necessary. Therefore we reserve the right to update and change the procedures regarding processing of personal data.
In case we do so, we of course correct the date for “last updated” at the bottom of the page. In case of significant changes we will let you know in the form of a visible message on our website.

If you have questions feel free to contact Mascus:

Mascus UK
PO Box 1001
South Yorkshire
United Kingdom
Freephone 0800 083 9555